The most effective approaches to sustainability today involve factoring it in from the very beginning of the design process. Instead of playing catch-up once the object is already made, the most forward-thinking designers are already working through reuse, recycling and circular economy before the sketching pencil has even left the page. This panel will discuss the effectiveness of having an in-house research and design team, as well as getting perspectives from designers who work at larger scales and often make specification decisions.