Leading the creative and strategic direction of Visual Communication and Product Development at Nexus Designs, Sally is a creative and analytical professional who brings extensive experience in project management, stakeholder collaboration, communication strategy and conceptual planning to the multidisciplinary practice.

Core contributions to Visual Communication and Product Development areas include design strategy, product analysis, audit and research, concept design, art direction and project management, with a strong focus on all aspects of visual language and audience perception.

Collaborating across disciplines, industries and applications, Sally looks to build a strong vision for every project, whether it’s a national product audit, identity campaign, signage and wayfinding, branding strategy, product development or surface design – ensuring the team are challenged to produce design solutions that meet and exceed client expectations.

An advocate for the improvement of our built environment and an active participant in the design industry who mentors emerging designers, Sally is a specialist in the synthesis of ideas with a definitive skill in making the complex concise.